Castel Sant'Angelo - Roma



Tourism, Culture, Made in Italy
Managed with meritocracy, they are a keystone for growth!

2012: Rome is still greatly appealing for the foreign market. 11.997.323 of arrivals and 30 million of presence

In 2011, Rome was at the 10th place in the world with reference to the number of international arrivals. The tourists have spent about 8,9 billion dollars, placing the city at the 15th place in the world ranking. In 2011, 11 million of arrivals registered.

In 2010, Rome had 10.481.000 arrivals, 8,21% more than the ones in 2009 and 3,82% more than 2007.

In 2008 there had been a decrease of 7% of the touristic presences with respect to 2007. These numbers are not so serious if compared to the national numbers (-14%) and to those of big cities such as London and Paris.

In 2007, instead, tourism in Rome grew of 10,8%, reaching over 26 million presences.

World Tourism Travel Council Report. According to the study, in Italy, the industry of travels and tourism, including the satellite activities, there would have been a contribution of 170 billion euros to the 2011 GNP, which is 8,6% compared to 9,4% of 2010. The employed people, always including the satellite activities, would have been about 2 billion 284, 8,8% compared to 10,9% of 2010.

Tourism in Italy is a paradigmatic example of both its positive and negative aspects. It is calculated that Italy has two thirds of the cultural patrimony existing in the whole world. Italy is the first country in the ranking for the number of sites recognized by UNESCO as World Heritage Sites, including Vatican City, and waiting 40 more candidate sites.

Italy is fifth in the Top Ten of the most visited touristic destinations of 2011, with 46,1 billion visitors (Source: “World Tourism Organization”).

Italy has many cities and historical villages, cities of great artistic and historical value, hundreds of cities and villages where special events are organized (carnivals, celebrations, shows, historical commemorations, religious processions, festivals, markets and fairs), regenerating an infinite number of satellite activities and wellness.

60.000 national monuments and historical places, at least 300 big sanctuaries, abbeys and cathedrals (among which 6 of the 20 most visited religious sites in the world), 85.000 churches, archaeological sites (the main ones are 30), with 3.500 m2 mosaics.

The Italian Touring Club has estimated the presence in Italy of 3.500 museums and 2.000 archaeological sites, 20.000 historical centres, 40.000 fortresses and castles, 1.500 convents and thousands of libraries and archives.

It has 24 national parks, about 3.800 other protected areas, which decorate 19% of the national territory. There are 12 billion trees in Italy distributed in 10.467.533 hectares of forest areas, 7.475 km of coastline in a Mediterranean climate, with 400 sea touristic places, 150 small islands, 70 lagoons and coastal humid areas, 31 lakes, 28 harbours and 156 touristic landing places, 120 mountain stations equipped for skiing or for hiking, 22 thermal localities, some of them from the roman age. 

Tourism produces 10% of the Italian GNP (with a proportion of 3:1 of the currency compared to the foreign currency) and it is considered realistic that it could reach 20%.

In 2011, Rome was at the 10th place in the world with reference to the number of international arrivals. The tourists have spent about 8,9 billion dollars, placing the city at the 15th place in the world ranking. 

" Logistics, infrastructures, satellite activities, growth, welfare … ! "

 Trenitalia observes that in 2012 the number of trips on its “Frecce” has reached 39.837.652 travellers (6,5% more than 2011), also the average travel time of each traveller grew, too, and the total kilometres covered by the “Frecce” passengers reached 12 billion and 310 million, increasing of 7,2%. There was an increase of the total number of rides made, too, 70.895 (+4%), with an average of about 194 daily rides which, were in time 95 times on 100. Among the main routes with an increase of passengers: the one from Turin to Rome (+27%), Geneva-Rome (+15%), Milan-Ancona (+14%), Venice-Rome (+10%) and Milan-Rome (+6%). The reduced price tickets sold in a year were 13 million and 910 thousand, of these, 8 million and 600 thousand “Economy” and “Super Economy” tickets introduced in June 2012; there were 2 million and 235 thousand customers partners of “CartaFreccia”, receiving about 200 thousand prizes; 550 thousand customers who used the “CartaFreccia” services, with an increase of 20% compared to 2011; 15 million tickets were sold on the internet (+57% compared to 2011). On the TrenitaliaFrecce, in 2012 were served 6 million welcome drinks, 2 million coffees in the 240 bars on board and 240 thousand meals in the 45 restaurants open every day on the “Frecciarossa”. (For more: trenitalia)

Report:  “Sustainabile tourism for the goods